Observations on starting a business abroad, from coaching sessions, my own business and a decade of living in Copenhagen. For experienced expats and internationals who want more ownership of their work.
Tech layoffs in 2026 have already passed all of 2025. If you moved abroad for freedom, here's why corporate 'safety' deserves a second look, and what to build instead.
Tech layoffs in 2026 have already passed all of 2025. If you moved abroad for freedom, here's why corporate 'safety' deserves a second look, and what to build instead.
Before the logo, the website or the perfect name, a few practical steps make starting a business in a country that isn't your own much easier.
More people now ask ChatGPT or Google's AI for a recommendation before they search. A few simple habits make it much more likely that your name comes up.
When colleagues keep asking to "pick your brain", that's rarely a coincidence. It's often the first sign of a business you haven't named yet.
You don't need a new skill to start a business. You need to decide which part of what you already know someone will pay for, and put it into words.
Fifteen years of experience gives you a lot of options. Choosing one offer to test first is where most of the real work happens.
A decade in Copenhagen made me very good at fitting in. Building my own business asked for something else entirely.
Most experienced professionals research for months before they speak to a single potential client. A handful of honest conversations will tell you more.
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Listen to the podcast between sessions, or join me live at an event.
Conversations for experienced expat professionals ready to stop overthinking and start building. Client stories, SPARK episode by episode, and honest talk about pricing and identity.
Workshops, sprints and community evenings, online and in Copenhagen. Small groups, one practical focus, and other internationals building something of their own.
