I read your offer the way a buyer would

my story

From the sales side of the table to a business of my own

I spent my early career in tech, across sales, customer success and marketing. Client acquisition is the part of business I know best, from both sides of the table: I've pitched, followed up, heard 'too expensive' and learned what makes someone say yes.

What I enjoyed most, though, was helping people get clear and move forward. That led me to coaching, and eventually to building a business of my own.

It wasn't a straight line. I had more than seven years of valuable skills and no idea how to turn them into a sellable offer. I spent hours choosing a logo for a business I hadn't named, and rewrote my offer every time I saw someone doing something different.

Things changed when I stopped building for clients I hadn't spoken to and started testing ideas in real conversations. Three months later I had a clear direction. Six months later I'd built my coaching business from scratch.

I still sell the way I teach. To fill my last group cohort I didn't use automated messages: I personally invited 25 people, which led to 9 calls and 3 sign-ups in the first week.

Originally from Italy, I've lived in Copenhagen for over a decade, with my husband Phillip and our dog Poppy.

Moving countries taught me how to adapt. Running a business is teaching me when not to.